Your nonprofit has a powerful story to tell—and if you’re not sharing it consistently on social media, you’re missing one of your most effective and affordable tools for building trust, awareness, and support.

Social media isn’t just another marketing channel. It’s a mission amplifier. A connection builder. A trust accelerator. And yet, it’s still widely underused in the nonprofit sector.

The recent federal funding freeze sent a shockwave through the nonprofit sector. Even with the temporary block in place, one thing is clear: we can’t sit back and hope for stability. Nonprofits can’t afford to rely on government dollars alone.

So, what does this mean for fundraisers?

I just did the math, and my total online following across all platforms has passed 100,000 🤯

Your first question might be: How did you do that?

When I picked up a crochet hook in 2015, I had no grand plan—no marketing strategy, no roadmap to success. I simply followed what felt joyful and authentic. And looking back, I think there’s a powerful lesson in that.

Most nonprofits use social media to update their supporters and ask for donations—but what if I told you that’s only scratching the surface of what’s possible?

While these efforts are essential, they often overlook a critical opportunity: reaching new audiences. By shifting your strategy beyond the usual posts, your nonprofit can connect with people who share your values but haven’t yet discovered your organization.

In this post, we’ll explore three essential functions of social media marketing for nonprofits—and why the third one might be the key to long-term success.

Feeling less productive this winter? That’s okay. You’re not alone.

As the days grow shorter and colder, I’ve noticed my energy levels dip, and even the simplest tasks feel harder to tackle. It’s easy to get frustrated and start being overly critical of myself. But then I remind myself: this is completely normal, and it’s okay to slow down. I’m sharing this today because maybe you need that reminder, too! 

If you’ve been struggling to check off your to-do list, you’re not alone! Winter has that effect on many of us—and it’s not just humans.

While I can’t change the world on a global scale, I can use my business and expertise to support the people and organizations around me. And so can you. You can make a difference—don’t believe the lie that your contributions are too small to matter.

Here’s my hot take – your year-end campaigns are only as effective as the envelope or subject line that gets them opened.

You’ve spent time developing strategy and writing compelling content, but if people don’t open your emails or letters, none of that effort matters. Even the most perfect ask won’t make an impact if it’s stuck in an unopened email or tossed in the trash.

So, what are you doing to boost open rates on your year-end appeals?

LinkedIn notified me that it's been one year since I started Spark Content. I wouldn't have realized this milestone without their update, as it's hard to believe so much time has passed! The journey has been unexpectedly smooth and incredibly gratifying. I am thankful every day.

Here are some reflections as I celebrate this anniversary:

In today’s musings, I want to share a few insights I’ve learned from being an artist and content creator, in hopes that you can apply them to marketing your cause:

I haven’t shared my Spirit and Thread Crochet identity with many professional peers in the past, because I feared that if others knew I designed and modeled clothes for young women I’d be perceived as “less professional” in my industry. I’m beginning to think that was my own internalized patriarchy controlling the narrative…

To the entrepreneurs and leaders resistant to digital change, I have some bad news for you…

In an era where online presence is a barometer for success, the question isn't whether to be on social media, but how effectively you can manage it.

When crafting fundraising appeals around the year-end holiday season, it's important to tap into values that resonate with donors during this special time. Below are some compelling themes that can inspire generosity. Which resonates most with you?

Whether it’s driven by the holiday spirit and generosity or by tax deductions, the data is clear: calendar year-end is a critical time for nonprofit fundraising. There is no better time than NOW to plan your strategic campaigns for November and December.

Here are a few tactics to consider…

As a fundraiser, copywriter, or marketer, you likely know storytelling is powerful. But do you understand the scientific reason for its effectiveness?

In a world overflowing with information and constant stimuli, our brains look for shortcuts when it comes to decision-making. Most of the time, we make choices rapidly and emotionally, without even realizing it. Let's dive into the fascinating world of mirror neurons, emotions, and the art of compelling narratives.

In a world that's gone digital, it's easy to forget the charm of good old-fashioned snail mail. Direct mail often requires a lower upfront investment, making it an accessible option for organizations with limited resources.

Year-end fundraising is a crucial time for nonprofits, and direct mail can be your secret weapon to achieve your fundraising goals. Here are four tips to help you optimize your year-end direct mail campaign:

In our digital age, I've heard vastly different perspectives on the power of social media. Some leaders don't think social media management is worth their time, and others expect a few Instagram posts to revolutionize their brand recognition.

So, which is true?

The answer, of course, is nuanced. Here’s why I believe high-quality social media content is worthwhile: