How I Grew My Social Media Following to 100K—Without a Business Plan

I just did the math, and my total online following across all platforms has passed 100,000 🤯

Your first question might be: How did you do that?

When I picked up a crochet hook in 2015, I had no grand plan—no marketing strategy, no roadmap to success. I simply followed what felt joyful and authentic. And looking back, I think there’s a powerful lesson in that.

Maybe you're an entrepreneur, a nonprofit fundraiser, or a marketer trying to grow an engaged online community. You’ve probably heard all the standard advice—build a content calendar, define your target audience, and optimize for conversions. And while those strategies absolutely matter, the most important factor in your success is something simpler:

🚀 Fearlessly following your mission.

For me, that mission was sharing the joy of crochet. Crochet became a lifeline for my mental health, a source of self-confidence, and a way to connect with an international community. As long as I stayed true to that, I couldn’t fail.

So, what’s your guiding star? How can you tap into your mission and share it with the world? Lead with that, and the right audience will find you.

Need help refining your approach? Let’s chat! I have room for ONE new social media client. Click here if you’re interested!