About Me

Hi, I'm Krista. I’m deeply honored to be sharing this (digital) space with you!

I’ve built a career in the trenches of nonprofit management and small business entrepreneurship, and I have been cultivating the growth of fundraising + marketing initiatives for over a decade.

I’m intimately familiar with the passion and urgency that informs every decision you make. I’m eager to share my skills and expertise to help nonprofit and small business partners find success. Whether it’s promoting a product you love, engaging with supporters and customers, or building a digital community, I want to help move your mission forward.

Do you need help raising funds for your organization?

Thinking of hiring someone to help with social media management?

Wish you had an extra set of hands to write content?

If you’re looking for someone who puts people first, I might be the right partner for you. I care deeply about my clients. When you share your hopes and aspirations with me, I feel your passion in my bones. I’m here to elevate your mission and engage your community to spark connection, conversations, and conversions. 

I hope we get the chance to spark change together!

Key Collaborators

Emily Carpenter

Grant Writing and Management

Emily is an accomplished grant writer and grant management systems developer with a decade of experience working for small and large nonprofits in Washington, DC and Rochester, NY. Emily’s journalism background built her foundation for no-nonsense, data-centric writing, while her passion for community engagement and storytelling breathes life and meaning into her work.

She got her start at DC Central Kitchen and Capital Area Food Bank in DC, then moving back to Upstate NY to be closer to family, she worked at Foodlink, NAMI Rochester, and the United Way of Greater Rochester and the Finger Lakes. From all these experiences, Emily learned how impactful the written word is for grant-funded projects, and strives for accuracy and mission-focus in her writing.

In her spare time Emily volunteers with a local music nonprofit, and is training for her next triathlon.

Gavin Jenkins

AI Training, Education & Strategy | CRM Design & Optimization | No-Code Automation

Gavin combines expertise in AI training and strategic planning to empower individuals and organizations to harness technology effectively. His approach improves efficiency while enabling teams to focus on complex, creative, and relational tasks. Whether at an introductory or strategic level, Gavin works with private organizations, nonprofits, educators, and schools to deliver impactful solutions. Additionally, through no-code automation, Gavin helps streamline workflows, reduce repetitive tasks, and minimize data entry, driving innovation and efficiency across diverse sectors.

Gavin is a dedicated STEM educator in one of New York State's largest urban school districts, passionate about inspiring students and colleagues to engage deeply with science and technology. He integrates hands-on learning with cutting-edge digital tools, equipping students to tackle real-world challenges and adapt to an ever-evolving world.

Prior to his career in education, Gavin spent two years in industry driving innovation and efficiency at a mid-sized science manufacturing company. There, he developed and implemented AI and automation strategies to streamline sales processes, enhance marketing efforts, and optimize CRM systems, delivering impactful results and operational improvements.

Why Spark Content?

I chose the name “Spark” for my business because it reminds me of the electrifying excitement I feel when working to advance a mission I care about. I know you’ve felt it, too... sparks fly when you are brainstorming, innovating, and optimizing. 

All raging fires start with a spark.