5 Social Media Tips for Higher Engagement
In the nonprofit marketing industry, I’m a bit of a weirdo with an unconventional career path. Much of my social media management expertise was learned first-hand, as I grew my own clothing business and brand to 50K+ social media followers.
In today’s musings, I want to share a few insights I’ve learned from being an artist and content creator, in hopes that you can apply them to marketing your cause:
Authenticity is preferred over high-production value. I’ve spent countless hours creating complex garments and facilitating photoshoots with models, photographers, stylists, and ornate venues to capture elegantly produced content. Over and over, my audience responds more strongly to selfies from my phone with a vulnerable caption. People want to connect with people, not pictures.
Consider the value-add you are providing. If you only talk about your organization and ask for money, people might tune out. Give them content that educates, entertains, or inspires. Your audience is presented with thousands of messages each day. They will only deeply engage with content that is actually valuable to them. For each of your target audiences, consider what motivates them and addresses relatable topics, questions, and challenges.
People want to be entertained. It’s tough out here. Keep your content as light-hearted and fun as possible, while staying true to your mission and brand. Entertainment doesn’t have to be funny, but it should be captivating and relatable.
Frequency of posting really does matter. The algorithm shows your content to more people if you post regularly - it is frustrating but true. If you are investing in social media, give it a real college try and post at least 3 times a week. Otherwise, your audience might never see your thoughtfully crafted posts.
When in doubt, share pictures of real people from your organization. It’s scary and vulnerable, but people want to know you. Again, humans relate best to other humans!
Take what helps and leave the rest. If I can support your work, send me a message!
