Embracing Digital Strategies in the New Year
To the entrepreneurs and leaders resistant to digital change, I have some bad news for you…
In an era where online presence is a barometer for success, the question isn't whether to be on social media, but how effectively you can manage it.
Social media isn't just prevalent; it's increasingly where your customers and supporters live, interact, and make decisions. It’s a bustling digital marketplace where 77% of consumers feel a stronger connection to brands they follow on platforms like Instagram, where 90% of users follow at least one business (according to Instagram Business).
A social media manager is your bridge to this vast online populace. They are the strategists who navigate the ever-changing algorithms, the creatives crafting compelling content, and the analysts who turn data into actionable insights.
So, why should you invest in social media management?
Time is currency: A social media manager frees up your time, allowing you to concentrate on what you do best while they amplify your digital presence.
Find your loyal fans: Engagement isn't just about likes and shares; it's about creating a community around your brand. A skilled social media manager can increase engagement rates by up to 60%, turning followers into brand ambassadors.
Customers and supporters want to know who you are: A consistent, quality social media presence is key to brand building. It's where first impressions are formed and loyalty is fostered.
Strategic management drives conversion and revenue growth: Companies with strong social media presences see higher conversion rates. A HubSpot study revealed that social media has a 100% higher lead-to-close rate than outbound marketing.
As you plan your 2024 budget, investing in a social media manager is just that—an investment. It's about allocating resources today for exponential growth tomorrow. The average rates for a contract social media manager pale in comparison to the potential returns in engagement, brand loyalty, and revenue.
Don’t let 2024 be another “what if” year for your social media presence. Embrace the power of a great social media strategy, find your digital champion, and get ready to see your business or nonprofit thrive in the most exciting digital spaces. The future is bright, and it’s waiting for you online!
Ready to get started? Schedule your free social media management consultation today!
